{"id":9180,"date":"2026-10-22T02:53:08","date_gmt":"2026-10-22T02:53:08","guid":{"rendered":"http:\/\/evolulink.com\/courses\/business-ideas-under-500-euros\/lessons\/lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits\/"},"modified":"2026-10-22T03:42:42","modified_gmt":"2026-10-22T03:42:42","slug":"lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits","status":"publish","type":"lesson","link":"https:\/\/evolulink.com\/es\/cursos\/business-ideas-under-500-euros\/lecciones\/lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits\/","title":{"rendered":"Managing Cash Flow and Reinvesting Your First Profits"},"content":{"rendered":"<p class=\"fba-img\"><img decoding=\"async\" src=\"https:\/\/evolulink.com\/wp-content\/uploads\/2026\/10\/bi-l3-3.png\" alt=\"Managing Cash Flow and Reinvesting Your First Profits\" style=\"max-width:100%;height:auto;display:block;margin:0 auto 24px;\" \/><\/p>\n<p>Resale businesses die from cash-flow mistakes, not from a lack of good items. Your \u20ac500 must cycle, not sit in a shelf.<\/p>\n<h3>Separate the money<\/h3>\n<p>Open a second account or a dedicated prepaid card for the business. Every sale goes in, every purchase comes out. Pay yourself only from realised profit, never from the inventory budget.<\/p>\n<h3>The reinvestment rule<\/h3>\n<ul>\n<li>First \u20ac100 of profit: hold as a reserve for returns and repairs.<\/li>\n<li>Next 50%: buy more of what already sold.<\/li>\n<li>Remaining 50%: test one adjacent category.<\/li>\n<\/ul>\n<p>Do not scale a category until you have sold at least ten items in it and know your average days-to-sell and average margin.<\/p>\n<h3>Watch these numbers<\/h3>\n<ol>\n<li><strong>Inventory age:<\/strong> anything unsold after 45 days gets a price cut.<\/li>\n<li><strong>Return and dispute rate:<\/strong> above 5% means your descriptions or quality checks are weak.<\/li>\n<li><strong>Average profit per item:<\/strong> below \u20ac15 makes shipping and admin eat the margin.<\/li>\n<li><strong>Cash conversion:<\/strong> how many days your money stays tied up in stock.<\/li>\n<\/ol>\n<h3>When to stop<\/h3>\n<p>If a category consistently produces low margins or slow sales, stop buying it. Sunk cost is not a reason to continue. Liquidate the remaining stock at cost, recover the cash and move to a better category. A small business survives by reallocating money quickly.<\/p>","protected":false},"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-9180","lesson","type-lesson","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Resale businesses die from cash-flow mistakes, not from a lack of good items. Your \u20ac500 must cycle, not sit in a shelf.Separate the moneyOpen a second account or a dedicated prepaid card for the business. Every sale goes in, every purchase comes out. 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