A comprehensive 2026 playbook for marketers, small business owners, and creators who want to master TikTok. You’ will learn how the algorithm actually works, how to find your niche and craft scroll-stopping hooks, how to shoot and edit videos that compete with the pros on a phone budget, the growth tactics top creators use, and the four ways to actually monetize the platform — including TikTok Shop, the Creativity Program, and brand deals. By the end you’ll have a 90-day execution plan to take with you.