{"id":9180,"date":"2026-10-22T02:53:08","date_gmt":"2026-10-22T02:53:08","guid":{"rendered":"http:\/\/evolulink.com\/courses\/business-ideas-under-500-euros\/lessons\/lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits\/"},"modified":"2026-10-22T03:42:42","modified_gmt":"2026-10-22T03:42:42","slug":"lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits","status":"publish","type":"lesson","link":"https:\/\/evolulink.com\/fr\/cours\/business-ideas-under-500-euros\/lecons\/lesson-3-3-managing-cash-flow-and-reinvesting-your-first-profits\/","title":{"rendered":"G\u00e9rer la tr\u00e9sorerie et r\u00e9investir les premiers profits"},"content":{"rendered":"<p>Les businesses de revente meurent d'erreurs de tr\u00e9sorerie, pas d'un manque de bons articles. Vos 500 \u20ac doivent tourner, pas dormir sur une \u00e9tag\u00e8re.<\/p><h3>S\u00e9parez l'argent<\/h3><p>Ouvrez un second compte ou une carte pr\u00e9pay\u00e9e d\u00e9di\u00e9e \u00e0 l'activit\u00e9. Chaque vente entre, chaque achat sort. Ne vous payez que sur le profit r\u00e9alis\u00e9, jamais sur le budget de stock.<\/p><h3>La r\u00e8gle de r\u00e9investissement<\/h3><ul><li>Les 100 premiers euros de profit : r\u00e9serve pour retours et r\u00e9parations.<\/li><li>Ensuite 50 % : racheter ce qui s'est d\u00e9j\u00e0 vendu.<\/li><li>Les 50 % restants : tester une cat\u00e9gorie adjacente.<\/li><\/ul><p>N'acc\u00e9l\u00e9rez pas une cat\u00e9gorie avant d'y avoir vendu au moins dix articles et de conna\u00eetre votre d\u00e9lai moyen de vente et votre marge moyenne.<\/p><h3>Surveillez ces chiffres<\/h3><ol><li><strong>\u00c2ge du stock :<\/strong> tout invendu apr\u00e8s 45 jours baisse de prix.<\/li><li><strong>Taux de retour et de litige :<\/strong> au-dessus de 5 %, vos descriptions ou contr\u00f4les qualit\u00e9 sont faibles.<\/li><li><strong>Profit moyen par article :<\/strong> sous 15 \u20ac, livraison et administratif mangent la marge.<\/li><li><strong>Conversion de tr\u00e9sorerie :<\/strong> combien de jours votre argent reste bloqu\u00e9 en stock.<\/li><\/ol><h3>Quand arr\u00eater<\/h3><p>Si une cat\u00e9gorie produit r\u00e9guli\u00e8rement de faibles marges ou des ventes lentes, arr\u00eatez d'en acheter. Le co\u00fbt irr\u00e9cup\u00e9rable n'est pas une raison de continuer. Liquidez le stock restant au prix co\u00fbtant, r\u00e9cup\u00e9rez la tr\u00e9sorerie et passez \u00e0 une meilleure cat\u00e9gorie. Un petit business survit en r\u00e9allouant vite l'argent.<\/p>","protected":false},"comment_status":"closed","ping_status":"closed","template":"","class_list":["post-9180","lesson","type-lesson","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO Pro 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Resale businesses die from cash-flow mistakes, not from a lack of good items. Your \u20ac500 must cycle, not sit in a shelf.Separate the moneyOpen a second account or a dedicated prepaid card for the business. Every sale goes in, every purchase comes out. 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