Selling Digital Products and Templates

Digital products have near-zero marginal cost: create once, sell many times. The catch is that creation is not the hard part — distribution is.

What sells with a small budget

• Notion or spreadsheet templates for a specific job.
• CV, cover-letter and portfolio kits for a niche profession.
• Printable planners, checklists and classroom resources.
• Mini-guides solving one narrow problem, priced €9–€29.

Build the smallest useful version

Do not spend three months on a 200-page product. Build a one-page solution to one painful problem, sell it, and improve it from buyer questions. A €12 template that solves a real weekly annoyance outsells a €97 course nobody finishes.

Where to sell

Start on a marketplace with existing traffic (Etsy, Gumroad, Creative Market) or your own simple site with a payment link. Marketplace fees are worth it while you have no audience. Own your email list from day one so you are not fully dependent on the platform.

Pricing and proof

1. Price the first version low enough to get ten reviews.
2. Show the product clearly: screenshots, a short demo, exactly what is included.
3. Offer a bundle once you have three related products.
4. Ask every buyer one question: what almost stopped you from buying?

Expect the first month to be quiet. Publish consistently, improve titles and previews, and track which traffic source produces sales. Digital products reward patience and iteration, not launch-day hype.