Local businesses know they should post but rarely have the time. Managing two or three accounts well is a service you can sell with a laptop and a phone.
The offer
Package a clear monthly deliverable: eight posts, four stories, caption writing, hashtag research and a monthly performance summary. Price €250–€600 per month per client depending on market and scope. Avoid open-ended “I will handle your social media” contracts; they destroy your margins.
What you need
- A simple design tool and a reusable template set.
- A scheduler or a content calendar spreadsheet.
- A shared folder for client photos and brand assets.
- A short onboarding questionnaire.
Winning the first client
- Pick a niche you understand: restaurants, gyms, salons, estate agents.
- Audit three local businesses and send each a one-page improvement note.
- Offer a paid one-month trial with a defined deliverable, not a free endless trial.
- Ask for a testimonial and a referral once results are visible.
Protect yourself
Use a written scope, agree how many revisions are included, and require content approval 48 hours before publishing. Keep client logins in a shared password manager, never in chat. Track reach, saves, messages and enquiries — not just follower count — and report them monthly in one page.
Two retained clients at €350 each is a real business. Ten low-paying clients with endless demands is a job you cannot leave.
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